The EXA Group helps clients win complex Requests for Proposals (RFPs). We support pursuits over $50M, including multi-billion contracts.

Complex pursuits demand extraordinary efforts. Bidders must create competitive solutions, develop many documents, meet exacting requirements, and rapidly assemble teams that work well together. It takes leadership, experience, skills, and processes to accomplish these feats under tight deadlines.  

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our expertise, your win

What sets EXA apart

EXA provides the capture and proposal leadership you need to win complex pursuits. With over $8 Billion in contracts captured, EXA is in its fourth decade of helping clients win.

EXA is a privately held, Canadian owned company with experience in Canada, the USA, Europe, Asia, and the Middle East.

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The EXA Way leads the industry

Over the past thirty years, EXA developed a capture and proposal process called The EXA Way. This proven process helps our clients capture major programs, respond to complex RFPs, and ultimately, win.

the key to our success

The EXA Way

See how your company gains a strategic advantage with EXA.
Once a client identifies a pursuit, The EXA Way helps the client Capture the contract through a process that fully qualifies the pursuit and aligns the corporate resources and solutions to maximize the win probability. After the draft RFP arrives, The EXA Way helps the client Propose the best possible compliant offer while maximizing the resulting technical, financial, and offset scores.


Alex McPhail

President & CEO

Alex has over 35 years experience from industry, government, and academia—earning him respect as one of Canada’s leading bid managers.

Alex McPhail excels in strategic engagement, as well as in capture and proposal leadership. He understands how hundreds of disparate threads wind through a complex pursuit, and he fuses these filaments into a coherent capture management framework. He manages proposals through sound strategy, strong team leadership, and proven processes. Alex also has a deep understanding of the organizational dynamics that lie between strategy formation and business results, harnessing these proficiencies in all his business practices.

Alex holds a Bachelor of Science from the University of Waterloo and has taught in the Master of Public Administration Degree Program at Carleton University. He also taught Strategic Management at the Sloan School of Business and is a recognized public speaker and lecturer in business leadership, Canadian procurement, and government contracting processes.

Alex’s business acumen and tact quickly earn the trust of his clients and he commonly takes a supportive role among the executive team.

Iain Wilkes

Writer; Proposal Manager

With a proven track record in leading large projects and bids that demand comprehensive technical management, Iain Wilkes delivers the knowledge and skills bidders need to win complex proposals. He specializes in engineering, and quality assurance disciplines, and has sound experience in finance, commercial, and project management.

Iain has over 40 years’ experience in commercial and military markets, including aerospace, land, and communications systems. He has managed dozens of projects and has led or participated in over 300 capture programs. Iain’s strength lies in fusing management and technical approaches into a single, cohesive, and winning solution. He has extensive experience in Canadian and USA defence markets, as well as allied and overseas markets, including NATO, India, and Korea.

Iain’s tenacity and productivity has spearheaded many significant wins, including as the US Navy T-6B Trainer Integrated Glass Cockpit program, the Canadian Forces CP-140 Aurora (P3 Orion) Glass Cockpit Moderation Program (known as NFIMP), US Navy MH-53E Minesweeper cockpit, and the US Army Blackhawk Flight Management System.

Iain has worked with Marconi Canada (now Esterline CMC), and General Dynamics Canada. He has an Electrical Engineering degree from Queen’s University in Kingston.

Beverley Sinclair


Beverley Sinclair has 30 years experience in proposal leadership, writing, and editing in Canada, USA, Europe, and Asia. She also has experience as:

  • Business Communications professor at the University of Ottawa;
  • Proposal Management and Development instructor at the Schulich School of Business, Executive Education Centre, York University; and
  • Proposal development trainer at Technology Training Corporation (TTC).

Marion Neiman


Marion Neiman is a senior editor, and has collaborated with EXA on projects for many years. She excels in compliance editing, substantive editing, and copy editing for proposals as well as a wide range of scientific, technical, and general material. She worked on contract with the Canadian Space Agency for over 10 years as a communications and documentation manager.

Michael Faulkner

Capture Manager; Proposal Manager

Michael Faulkner and EXA have worked together for over 10 years. He has extensive experience in capture support, proposal support, marketing, and executive management. He has held leadership assignments in over 20 major defence capture and proposal programs. Mike is the former President of Lansdowne Technologies, and before that he was CEO of Firstmark Technologies.

David McMahon

Cyber SME

David McMahon is a thought leader and industry expert in cybersecurity. He joined EXA in 2021. David provides strategic and business support for clients pursuing major cyber contracts.

David is CEO of Clairvoyance Cyber Corp, a cyber research, strategy, and consulting firm. He is also Chair of Cyber Defence Council for the Canadian Association of Defence and Security Industries (CADSI). David is also a strategist for R9B, an advanced cybersecurity.

Murray Johnson

Capture Manager; Proposal Manager

Murray Johnson is a senior capture leader and proposal leader who joined EXA in 2021.

Murray has extensive experience in defence pursuits. Former positions include Senior Director of Business Development at Babcock Canada and Senior Manager of International Programs at Lockheed Martin.

Robert Langille

Proposal Coordinator

Robert has collaborated with EXA for over 10 years.  He is a senior proposal coordinator.

Robert is also president of the Electronic Warfare Consulting Services Inc. (EWCS) and is an industry leader in crypto technologies and corporate security.


EXA Associates

Beverley Sinclair
REad Bio

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who we work with

Our Clients

We work with organizations of all sizes, across all industries.